> ## Documentation Index
> Fetch the complete documentation index at: https://v1-docs.adapt.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# AI marketing workflows

> Learn how marketing teams use Adapt to research, plan and automate campaign workflows across content, reporting and go-to-market activity.

Adapt helps marketing teams analyze performance, research competitors, and optimize campaigns.

## Key Use Cases

### Traffic & Analytics

Understand your website and campaign performance.

```
How much traffic did we get this week?
```

```
What are our top traffic sources?
```

```
How is the landing page converting?
```

### SEO Analysis

Track rankings and optimize content.

```
What keywords are we ranking for?
```

```
How many backlinks do we have?
```

```
Compare our domain rating to [competitor]
```

### Competitive Research

Stay on top of competitor activity.

```
Research [competitor] recent announcements
```

```
What have competitors been doing this month?
```

```
Find industry news from the last week
```

## Example Questions

> [accordion] Analytics
>
> ```
> What's our traffic breakdown by channel?
> ```
>
> ```
> How has organic traffic changed this quarter?
> ```
>
> ```
> Which campaigns drove the most conversions?
> ```

> [accordion] SEO
>
> ```
> What are our top-ranking pages?
> ```
>
> ```
> Find keywords where we rank in positions 4-10
> ```
>
> ```
> What new backlinks did we get this week?
> ```

> [accordion] Content
>
> ```
> Which blog posts get the most traffic?
> ```
>
> ```
> Summarize our content calendar in Notion
> ```
>
> ```
> Draft copy for [campaign description]
> ```

## Key Integrations

| Integration | Secret Name | What it enables |
| - | - | - |
| **Google Analytics** | See [docs](https://v1-docs.adapt.com/docs/integrations/google-analytics.md) | Traffic, conversions |
| **HubSpot** | `HUBSPOT_ACCESS_TOKEN` | Leads, campaigns |
| **Ahrefs** | `AHREFS_API_KEY` | SEO, keywords, backlinks |
| **Notion** | `NOTION_API_KEY` | Content calendars |

## Getting Started

**1. Connect analytics**

Set up Google Analytics credentials

**2. Add SEO tools**

Add your `AHREFS_API_KEY` for SEO data

**3. Set up monitoring**

Create automations for competitive intelligence

## Next Steps

> [card] [Google Analytics](https://v1-docs.adapt.com/docs/integrations/google-analytics.md)
>
> Connect traffic data

> [card] [Ahrefs Integration](https://v1-docs.adapt.com/docs/integrations/ahrefs.md)
>
> Connect SEO data


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